CIAO ROBERTA DI CAMERINO 1920-2010; the Loss of an Italian Fashion Legend

Roberta di Camerino, circa 1970, wearing a dress of her own design with a printed, trompe l'oeil 5-buckle belt; image courtesy of irenebrination.typepad.com

Roberta (Giuliana) di Camerino in 2005, note the cardigan with panels of silk twill printed with trompe l'oeil effects; photo, legacy.com

Fashion today is so democratic. The most prestige houses often have entry level goods such as fragrance, scarves, key chains, or limited edition diffusion lines. Greater availability raises awareness of a brand and brings in a younger customer base, but in the 1960s and before, high fashion had an entirely different demographic, and it was much more exclusive. Unlike today, Vuitton and Gucci boutiques were not in every major city around the globe. While more customers have access to good design and to quality, there is a certain loss of mystique when goods are readily available both in person or through Internet purchase.

One of the very creative designers who never really became a household name, but held a special place in the hearts of the fashion cognoscenti, was Roberta (Giuliana) di Camerino(née Coen) of Venice. While recently researching vintage di Camerino pieces I discovered, I reread her fascinating biographical details but was saddened to learn that this exceptional designer died in spring of this year. She passed away exactly 3 months after Alexander McQueen, but her death was not reported or discussed in many fashion or news forums. The two designers couldn’t have been further apart in design philosophy. McQueen was a still young rebel, and his most documented and memorable clothes were conceptual art to be observed. They were dark, often sinister, and difficult to wear. Camerino clothes and accessories, while unique and creative, were eminently wearable and light hearted. As a Jew, she found it unecessary to create anything sombre after living through the fear, darkness, and pain of the war.

Her fashion house was founded in 1945, and still exists in Venice. Imagine a designer working successfully in a signature style for 70 years. That has to be a record of some sort in the world of fashion, where designers fall quickly out of fashion. She was best known for her superb velvet handbags, and for interesting trompe l’oeil effects that appeared as pleats, buttons, buckles, saddle stitching, pockets, and other details, but were in fact printed on the textiles of accessories and clothing. Her work made use of centuries old Venetian crafts, artisans, and traditions. The pigments, textiles and hardware were of the finest quality done in ancient, historic workshops. The fittings were made by the same artisans who made fine bronze hardware and mounts for Venetian gondolas. The artisanal, two centuries old textile firm of Bevilacqua, wove Camerino's velvets on ancient hand operated looms that have made fabics for the Vatican and the most prestigious and historic Italian villas and palazzi, not to mention palaces and embassies around the globe.
shop facade of Bevilacqua, supplier of velvets for Roberta di Camerino's signature purses, and purveyor of deluxe handmade textiles for 200 years; the shop is in the centre of old Venice
http://www.bevilacquatessuti.com/indexingl.htm

early 1970s dress printed to look like a sporty nautical blazer, necktie, and pleated skirt ; CoutureAllure.com

a trompe l'oeil effect evening gown printed to appear as wrapped and draped silk jersey; image from CoutureAllure.com

What is wonderful about Roberta di Camerino is that the look is original and distinctive, and has maintained a signature look throughout its long history. I would put this design house in the same league as Chanel, Pucci, Gucci, Vuitton, Lacoste, Burberry, and Hermès, but prior to the global distribution of today. You see it, you know what it is, and a venerable and prestigious history is evoked.

There have been two exhibitions of her work; in 1980 at the Whitney, and in 1999 at the Fashion Institute of Technology. In the 1950s her bags were carried at Neiman Marcus, and like Chanel (in 1957), Yves Saint-Laurent (in 1958), and Dior (in 1947), she was honoured to receive their fashion award in 1956, along with Cecil Beaton. Undoubtedly, there will be exhibitions and perhaps a book in the near future, as her recent death has brought about greater interest in her work.
Roberta di Camerino accepting her Neiman Marcus award with Cecil Beaton, 1956; note the black cut velvet evening bag of her own design; image courtesy irenebrination.typepad.com

What is important about di Camerino as a designer? What sets her apart from the hundreds of others who struggle to reach success in this unforgiving and competitive field? The designs were absolutely unique but wearable. They were of the finest quality. Essentially, she took centuries old crafts and concepts (printed and woven Venetian velvet, and trompe l’oeil), and made them relevant and amusing for the 20th century woman. She was commercially successful but the products were never ubiquitous. Her work promoted Italian and Venetian heritage, skills, and products. In an age of excessive self promotion, she subtly changed her real name for commercial use, in order to maintain a degree of privacy for herself and her family, and preserve a sense of discretion and mystique. I am reminded of other great designers such as Mainbocher, Mad Carpentier, and Louiseboulanger who also adapted family names for business purposes, creating a sort of sartorial nom de plume, or rather a nom de ciseaux.

A wonderful story about her has often been repeated. Di Camerino was a client of Chanel. It isn't surprising, as she admired quality, fine workmanship, wearable design, and fashion talent. She was upset about the blatant copying of her distinctive velvet bags. At the time, they were seen on the arms of stylish women such as Grace Kelly, Soraya, Maria Callas, Sophia Loren, Paola of Belgium, and Elizabeth Taylor. Chanel told Camerino that she should only cry when they stop copying her. Her influence is seen in many vintage inspired fashions today. The designs of Moschino have shown Camerino influenced pieces, especially things with whimsical trompe l'oeil, in several collections over the past 25 years. The house of Moschino has also maintained a powerful image that is both humourous and ironic, and at this time is the one house that best carries on the sheer inventiveness and wit of di Camerino, and at times, Elsa Schiaparelli.

a soignée Roberta di Camerino with her iconic velvet bags, late 1950s; like Chanel, her pearls were a constant; image courtesy of irenebrination.typepad.com

During the 1970s in Toronto, Canada, a handful of her designs were carried at the old flagship Eaton’s (a cross between Macy’s and Bloomingdale's) department store in Toronto. I remember the first time I saw them around 1975, and I was intrigued by the trompe l’oeil effects that made them unlike anything I had ever seen. Within the last decade, Camerino velvet handbags were available at Canada’s most exclusive clothing store, Holt Renfrew. As beautiful as they were, the luxury accessory client in North America seemed pretty much devoted to the more widely promoted luxury brands, and sadly Holt’s ceased to carry Camerino's wonderful printed velvet doctor-style satchels.

Splendid examples are available on eBay and through vintage clothing shops. For anyone who appreciates Italian heritage, unique design, quality, and an amazing history, a Roberta di Camerino bag or trompe l’oeil scarf or dress is a fantastic addition to the wardrobe. And as serviceable as black is, isn't nice to know that there are colourful alternatives?

A cotton canvas tote bay from Old Navy, spring 2010 collection, showing the trompe l'oeil effects that were first shown in the designs of Roberta di Camerino, photo SwF
detail of silk screened faux saddle stitching in the above tote bag, photo SwF

printed wool dress, with boldly graphic draped blowing skirt effect, circa 1980, this very representative piece is available at mlvintage.com

the classic Camerino 1950s velvet satchel that was worn by Elizabeth Taylor and Grace Kelly; the designs were reissued in the 21th century, riding the wave of interest in vintage fashion; CoutureAllure.com

Lucian Matis, the Hit of Toronto Fashion Week

an enthusiastic Lucian Matis answers questions after his very well received collection

The hit of Toronto LG Fashionweek was unquestionably the Lucian Matis show on the afternoon of Thursday, April 1st. Lucian’s clothes and presentation were unique and beautiful.

The new Fashion week venue at the newly restored, historic Art Deco Automotive Building (now rebranded the Allstream Centre) on the grounds of the Canadian National Exhibition is very spacious and is ideal for fashion shows. The central location and a very generous lounge and bar area, spacious areas for hairdressing, makeup, wardrobe, dressing, media, interviews, socializing, and wide corridors make this facility much more suitable than previous locations.

feverish activity in the ranks of creative hair and make-up artists

The show began with the passionate singing of Rona Hartner accompanied by stirring violin that was layered with an urban beat. It set the distinctly east European mood before the models had emerged. The models were carefully selected for an eastern European look; they had Erno Laszlo complexions, high cheekbones, and strong noses. The hair was teased into large sculptural "buns" that were adorned with a black fabric headpiece that was neither bow nor hat, but a most creative and becoming creation somewhere between.

exquisite millinery reminiscent of a large, romantically wilted fleur-de-mal

The palette was disciplined and cohesive. Black featured prominently in the collection and was used mostly as accents in accessories, although a few outfits were entirely black. Black headdresses, eyes heavily accented with kohl, black jewellery, and most striking of all, long tight black gloves and equally tight black leggings gave a new and interesting aspect to dresses, coats, jackets and skirts. Colour schemes were: all black, black with gunmetal grey, black with gold, black with cream, all cream, or all grey. Matte, shiny, and textured materials brought interest to the richly detailed collection.



The inspiration for the collection was the folkloric looks of eastern Europe, specifically the designer's homeland, Romania. In historic collections of the past decades, both Coco Chanel and Yves Saint-Laurent showed east European peasant inspired collections, however Lucian’s look was sophisticated, modern, and avoided costume effects by the measured use of black, and unobtrusive touches of modernism such as shoulder and hip emphasis on some garments. The introductory clothes were those most clearly inspired by ethnic looks; later pieces were linked to the collection by the use of black and similarly styled and accessorized models.

two very different looks, both accessorized with black and a sophisticated demeanor


a signature look from the fashion show invitation; note the very unique "lantern" skirt

European charm meets 21st century urban sophistication

Jewellery added great distinction to the looks, especially the large pieces that were black jet, or with amber coloured stones, a look that is specifically identified with eastern European taste and style since antiquity. In true, classic couture taste, the jewellery pieces by the talented Karen McFarlane were massive and overscale, boldly making a statement in a way that precious jewellery often does not.

The audience viewing this collection was clearly impressed, and reactions were very favourable. As the audience exited the large hall, they seemed rather dazzled and overwhelmed by the beauty, and it seemed that one would experience culture shock by returning to reality. Conversations overheard after the show were nothing but praiseworthy.

classic black used in an original and new manner

How long Lucian will remain in Toronto before being lured to New York or Paris is uncertain, but you can be sure that he as achieved a level of taste, creativity, and technical skill that would permit one to utter his name in the same breath as Galliano or McQueen. Really, you had to be there.

A video of the Lucian Matis collection can be viewed at http://vimeo.com/10660422.

original prints, glamorous silhouettes, innovative cuts, folkloric inspiration, numerous accents of black

text and photos © 2010 Square With Flair™

Happy Birthday Hubert de Givenchy!

Happy Birthday to the artist-ocratic Hubert de Givenchy!

In a 1998 interview with Charlie Rose, Hubert de Givenchy said, “Current fashion is ugly,” and went on to specifically mention heavy shoes, an excess of black, and the importance of being clean, suggesting that some people appear to need a bath. For a man who created such beauty, the hard edges and negative aspect of much street inspired, rock and roll fashion of today must be an anathema.

This unassuming but courtly gentleman who was born in Beauvais, France, turned 83 this February.

Givenchy retired in 1995, and was succeeded by a then unpolished John Galliano and a creative but shockingly edgy Alexander McQueen. This drastic change in artistic direction caught the French establishment off guard. It was somewhat like being forced to listen to the Sex Pistols when your favourite music is Mozart. Who can understand the logic of those who want to re-brand venerable houses in a way that makes them unrecognizable and does not acknowledge their rich, historic, and creative past? Change can be refreshing and positive, but obliterating the past is reminiscent of dictatorships. Perhaps in the future we can look forward to some creative re-interpretations of classic Givenchy designs, much the way that current designers have done at Balenciaga, Chanel, Hermes, and Dior.

While many designers have fashions that shout defiantly, Givenchy’s designs spoke gently, clearly and succinctly. He was a disciple of Balenciaga, and that pure, rigorous aesthetic was evident in his designs. The clothes were comfortable, but not loose. They suggested the contours of a woman’s body, but were never tight, clingy or vulgar. Prominent patrons of Givenchy couture were Audrey Hepburn, Bunny Mellon, the Duchess of Windsor, Mona Bismarck, Jacqueline Kennedy, and Jayne Wrightsman. Audrey Hepburn said that her friend Hubert’s clothes were a form of protection for her. Looking at a vintage Givenchy dress today does not convey the sense of beauty with which it was originally presented or seen. Many simple evening dresses were designed with restraint to set off important jewels clients owned. Formal gowns that are without sleeves would have been worn with long gloves, giving a less exposed look than is apparent. Day outfits were often punctuated with inventive hats, highly original and creative sculptures in their own right. In Breakfast at Tiffany’s, look at Audrey Hepburn’s little black day dress that she wears with a wide brimmed hat and long organza band to understand how millinery was crucial to the total concept. Many fabrics that have large scale prints, or elaborate surface decoration and embroideries, were put on garments with very simple, uninterrupted lines in order to show the superb design, pattern, and quality of the material.

As a great connoisseur of the arts, Givenchy has collected superlative 20th century art by Giacometti (some of it specially commissioned) and other modern masters, but also collected the most magnificent 18th century furniture and decorative arts. With his infallible, acutely trained eye, his understanding of volume, proportion, colour and balance was skillfully exploited in his fashion designs. While every designer is best known for grandiose evening gowns, and Givenchy did those to perfection, his day clothes were also outstanding. His coats and suits were finely tailored and flattering, and more designers today need to devote more attention to day wear, as Givenchy did.


Wool day suit jacket with "Matisse" motifs, 1992

For a good snapshot of Givenchy designs, look at Audrey Hepburn in Breakfast at Tiffany’s. Givenchy’s flawless designs can be seen in cocktail dresses, evening gowns, day coats, and gorgeous hats that enhance ensembles. Incredibly, Edith Head won the Oscar award for best costume in Roman Holiday and in Sabrina, when Givenchy should have been recognized. I’ve written to the Academy of Motion Pictures more than once with regard to this oversight.

There are far fewer books on Givenchy than on Chanel or Dior, and this seems to add to his mystique. The ones that are available really don’t use illustrative examples of his designs to show any chronological progression for the more than four successive decades, and that is a shame, because the collections are sublime.

I’ve seen a few pieces from one of his spring/summer 1992 couture collection, with silk and wool patchwork and applique inspired by Matisse paper cut-outs, and they are incredibly beautiful. “Beautiful,” and “pretty” are words that one rarely hears in fashion anymore. Wouldn’t most women out of their teenage years rather be “beautiful” than “edgy.”? Certainly, if they are dressing for themselves or for men, beautiful is better, and Givenchy and his exclusive clientele thought so too.



Silk day dress with "Matisse" foliate motifs, spring'/summer 1992



Detail of silk floral embroidery on dress Jacqueline Kennedy wore to Versailles, 1961.

Hubert de Givenchy fashions are wonderful to wear. They are comfortable, flattering, elegant, modest, and never make the wearer feel conspicuous. They strike the perfect balance of simplicity and style, without being minimalist or dull. His "look" could be described as mid century, modern Paris, and that is a style that is now classic and eternally flattering. Consider the images of Audrey Hepburn and all will be understood.

For an interesting but rare glimpse of the aristocratic and discreet Hubert de Givenchy, see this 1998 Charlie Rose interview:

http://www.charlierose.com/view/interview/4633

Apart from the unforgettable photographic and motion picture images, and existing archival garments that Hepburn wore, all a result of the Hepburn/ Givenchy alliance, the most wonderful thing of all is the legacy of philanthropy, and heightened awareness of the work of UNICEF that endures as testimony to Hepburn’s sensitivity and generosity, the aura within that made her all the more compelling on screen and in person. Givenchy, with his innate understanding of beauty, enhanced this and made it all the more apparent.

In the last decade, Givenchy has used his talent for philanthropic projects such as museum exhibits he has helped to organize, and restoration of the vegetable/ kitchen garden at Versailles. He has donated garments to be auctioned for charitable causes, and it was a delight to know that the proceeds of the extremely high realized prices were going to benefit the underprivileged and needy.



Garden motifs, spring 1961 Jackie's Givenchy Versailles dress

I doubt Givenchy misses the pressure of having to present new collections to legions of journalists looking for sensational changes to report. For Givenchy who loves gardens, plants and flowers so passionately, such philanthropy must be a most rewarding contribution to the disciplines of History, Horticulture and design, not to mention important social causes.

Thank you Monsieur Givenchy, and many happy returns!


Photos of white evening gown from "JACQUELINE KENNEDY; THE WHITE HOUSE YEARS Selections from the John F. Kennedy Library and Museum, Bulfinch Press/ Little, Brown and Co., 2001.

© 2010 Square With Flair™